So one of the things I’ve been working on of late has been a series of pieces of work on social franchising for the Social Enterprise Coalition. I’ve been interested in this method of replication since running the School for Social Entrepreneurs franchise (and helping develop the central systems and processes), going on to design a learning programme for other organisations seeking to use a similar methodology, and directly advising frontline social enterprises.
Today the Coalition launched the social franchising manual and made it available online, along with my audit of all the current research, tools and support available on the subject. You can download the manual, read it in chapters, and read the research in the social franchising section of their website.
I hope it proves a useful addition to the literature on the subject, but that it is primarily useful as a practical introduction; franchising is just one of a spectrum of replication options, and we need more case studies to add to those included in this guide: as ever, in this space, we learn best by doing. And we need more to be doing more of what they do at a greater scale. Whichever methodology and approach they choose.