Social franchising: the what, why, when and how

20 Apr

So one of the things I’ve been working on of late has been a series of pieces of work on social franchising for the Social Enterprise Coalition. I’ve been interested in this method of replication since running the School for Social Entrepreneurs franchise (and helping develop the central systems and processes), going on to design a learning programme for other organisations seeking to use a similar methodology, and directly advising frontline social enterprises.

You can read a couple of my previous pieces on the subject via the Writing section of this site, and recently on the SSE blog.

Today the Coalition launched the social franchising manual and made it available online, along with my audit of all the current research, tools and support available on the subject. You can download the manual, read it in chapters, and read the research in the social franchising section of their website.

I hope it proves a useful addition to the literature on the subject, but that it is primarily useful as a practical introduction; franchising is just one of a spectrum of replication options, and we need more case studies to add to those included in this guide: as ever, in this space, we learn best by doing. And we need more to be doing more of what they do at a greater scale. Whichever methodology and approach they choose.

One Response to “Social franchising: the what, why, when and how”

  1. Arturo San Luis November 1, 2011 at 1:47 am #

    I would like to know how you do Social Franchising in your end. I am Arturo San Luis, Chairman of ENTRE-WORKERS COOPERATIVE Builder, a Workers Cooperative. One of our Work Creation Programs is Social Franchising Sari-Sari Stores which would eventually be a chain of Sari-Sari Stores, since we are targeting 50 Sari-Sari Stores next year 2012. Meanwhile we are piloting six (6) Social Franchising Sari-Sari Stores.

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