[originally posted on SEUK website]
I’m looking forward very much to speaking at the forthcoming Evolve conference organised by NCVO and partners (including ourselves at SEUK). I’ll be leading a workshop on ‘Building a culture of enterprise‘ which, for me, is at the heart of building a sustainable, enterprising organisation. To put it simply, a legal structure or nice mission statement doesn’t guarantee you will deliver anything; or to quote the mighty Peter Drucker, guru of gurus, “culture eats strategy for breakfast”
It’s also all too easy for those looking at social enterprise, whether they are starting up or starting out in the charity and public sectors, to view it in a very technical way: is it a trading arm? should we be a CIC CLG or CLS? can we TUPE the staff across? what board + governance will work best? And so on. Or the temptation (especially for start-ups) is to get obsessed with the business plan, with forecasts, with modelling and more – this ‘paralysis by paper’ was a not uncommon sight in my time at the School for Social Entrepreneurs, as people tried to get everything sorted before they started. Plans are important frameworks for overall direction and strategy – but, as the saying goes, no plan survives first contact with the customer…
So we are really talking about culture here: that people within an organisation feel the ability to spot, develop and pursue opportunities (in line with the mission), to take and be comfortable with risk (and reward), to be creative and problem-solve, to be flexible and responsive in their approach. I tend to think of culture as like an organisation’s ‘personality’ – like people, a culture can be rational and objective, shy and introverted, or outgoing and gregarious. Sometimes there are visible signs of this ‘personality’: how people dress, what the workspace feels like, mission and value statements. At other times, it is through actions and interactions that a culture becomes apparent: actions that say “this is the way we do things here“.
Over the last few years at SEUK, we have worked with lots of groups from the public sector spinning out as social enterprises, and many charities exploring a social enterprising approach: to all, the mantra has been that the culture is the important bit, not the technical process. At the same time, as an organisation ourselves, we have been undergoing a similar shift: the transition from having a large core government grant to being a real social enterprise ourselves with mixed, diverse income streams would not have been possible without a more enterprising culture – in every person, in every team. Many of our members have also likewise successfully developed a more enterprising culture – from 100+ year-old charities to 2000-employee spin-outs from the NHS.
How? Well, you’ll have to come to Evolve and the workshop to find out – but it involves strategies around challenge, validation, recognition and communication. And a surprising amount of repetition. And a surprising amount of repetition. And the willingness of great, committed, skilled people to come on the journey – fortunately there is no shortage of them in the charity and social enterprise world.